Year Founded: 
Year Founded in China: 
Service Offering:
Number of Staff: 
Primary Color Shanghai
Unit 8 #4361 Hutai Road
201906 Shanghai , Shanghai

Company Branding Name

Primary Color

Company Description: 

Primary Color has been producing world-class print media products and solutions since 1984. Headquartered in California, the company expanded to Shanghai in 2012 to become the first and only Western-based large format printer in China. Primary Color boasts a blue-chip roster of Fortune 500 clients such as Volkswagon, The Walt Disney Company, and Guess in both countries.

By implementing the G7 Master Printer process throughout its entire facility, Primary Color ensures that the highest standards of color management and consistency are maintained. The G7 process facilitates smooth and flawless production while minimizing the potential for human error. The quality of our products testify to the great emphasis we place on attaining G7 standards.

We hold a very strong stance against corruption and any violation of international labor laws. We strictly adhere to the American code of business ethics, even when not required to do so by law or custom. Fully transparent, we give our executive clients peace of mind by limiting their liabilities. Further, we offer a fully secure facility for sensitive projects.

From origination through production and installation, Primary Color is equipped and scaled to provide end-to-end solutions in partnership with our clients. With 30 years of industry experience, we leverage our insights and expertise to help clients develop creative turnkey solutions to a variety of challenges.

Full integration of our US- and China-based facilities and workflows allows us to offer unprecedented service coverage to our multinational clients. Because our US employees have direct access to and control over projects in China, executive clients at US headquarters can work with them during normal working hours to make real-time adjustments to China-based projects. The ability to work with US employees dramatically reduces of communication errors, and has historically allowed some of our clients to rightsize their existing support infrastructure.

Further, as our US and China printers are calibrated against each other daily, we guarantee that prints made each country are exactly identical. This allows executives stateside to receive samples and make decisions without waiting for international shipments. Finally, our dual-country presence allows us to offer flexible invoicing, in which clients can pay in USD or RMB, and in either country.

For more information about Primary Color, please visit:

Certifications and Awards: 

Certified G7 Master Printer

ColorCert Certified

FSC Certified Printer, most papers are PSC certified

Adoption of Kaizen principles to gain department efficiencies resulting in 20% waste reduction