Branding for SMEs


Learn from a panel of experts on how to do brand building as an SME and what to consider when planning a China market-entry. This online talk show produced by Thoughtful China brings you a number of experts from the AmCham Shanghai community, who share their knowledge to help SMEs understand the operating environment, know the nature of Chinese consumers, and above all, capture the China market.
Guests:
Chris Gibson, VP, China Development, Ipai Auction Company
Wesley Hsu, Chairman, Wesmax
Kunal Sinha, Regional Cultural Insights Director, Asia/Pacific, Ogilvy & Mather
Scott Williams, VP, Programs & Services, SME Center, American Chamber of Commerce in Shanghai
Chris Wingo, Founder and Managing Director, China Sage Consultants
Host:
Trevor Lai, CEO, Up Studios

Other Webinars

Three Structural Approaches to Entering the China Market - John Leary, White & Case LLP

Site Selection in China - Rob Benedetti, SSOE